Corporate Photography for Jamaica Pre-Mix Concrete Limited

Hi everyone, and welcome back! It’s been a while since my last blog post, but I have some images that I’ve been waiting to share with you. 

 For my last assignment, before I left Jamaica in July 2018, I worked with Jamaica Pre-Mix Concrete Limited, one of Jamaica’s premier providers of ready mixed concrete. A quintessential Jamaican company over 50 years old, it was a pleasure to work with them to create content for their new website, created by the talented people at Chrysalis Communications. The brief given was to create semi-staged photos of actual employees as they went about their day. It sounds simple enough on the face of it, but with corporate and industrial photography it can be anything but, especially without a detailed brief. 

In the end, some great images were created that captured the essence of Jamaica Pre-Mix’s working environment! For those interested in the technicalities, all images save for one, were lit with a YN-660 Speedlight in a 47” octabox, held by my colleague Jik-Reuben. Some of the environments were quite tight (the cab of the cement truck, for instance), but with expert positioning we got the job done.

One last thing I’m fond of is the image on their landing page. I wasn’t able to photograph their truck, so they sent me a picture of it that was taken with… a cellphone. And I was able to edit it quite nicely to match the other images! It’s a small thing, but it makes me smile.

I didn’t put the truck on this background. I did cut it out, colour grade it, and make it a transparency, though!

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